CONTEMPORARY MASS MEDIA AND GENDER JUSTICE
A Critical Analysis on Empowerment of Women in India
Keywords:
Gender Inequality, Contemporary Mass Media and Empowerment of Women in India, Silencing Women, Images of Women in the Mass Media, Families on Television, Women and Social Life in the Mass Media, Women and Print Media Culture, Women in Advertisement and Music Industry, Implications for National Communication Policy for Women’s EmpowermentAbstract
From ancient times India upheld the ideal of motherhood. Vivekananda records the foundational reason as follows: “From motherhood comes tremendous responsibility. There is the basis; start from that. Well, why is mother to be worshipped so much? Because our books teach that it is the pre-natal influences that give the impetus to the child for good or evil.”Vivekananda’s clarion call for women’s empowerment continues to be the need of the hour. India has not only neglected this ideal but has perpetrated untold horror and injustice on its women folk.
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