COMMUNICATION ETHICS

Towards a New Philanthropy

Abstract

It is said that human beings are social animals and they cannot live
like islands separated from one another. While creating everything on
the face of the earth, the Lord himself says, “It is not good for man to
be alone” (Gen 2:18). Yes, for our human nature, we cannot live alone;
we cannot but always strive to establish relationships with others and
only in relation to others, do we realize the fullness of our being and
our potentials. Such relations are made possible through
communications in words, deeds, thoughts, gestures, signs and
symbols. With every act of communication, whether verbal or nonverbal,
we interact and share ourselves, our ideas, perspectives,
values, likes and dislikes. The response to our communicative act
may be passive or non-existent; nonetheless, a particular message is
already communicated irrespective of its receptivity, resistance or
repudiation.