INTERCULTURAL COMMUNICATION

Abstract

Culture is communication and communication is culture according to Edward T. Hall, a noted cultural anthropologist. The interaction of these two factors has led to cultural communication, which is an important vehicle for the transmission of tradition, beliefs, values and ideals. Interpersonal communication has played a dominant role in influencing intercultural interaction and exchange. Today, with the tremendous growth and expansion of the mass media, it would be no exaggeration to state that we live in a culture determined and dictated by the extensive use and influence of mass communication processes.