SHAOLIN CULTURAL BRAND UNDER THE BACKGROUND OF THE BELT AND ROAD INITIATIVE
Keywords:
Common Culture, Discourse System, Support Mechanism for External Communication, Sustainable DevelopmentAbstract
The 2030 Agenda for Sustainable Development has brought the importance of a sustainable economy to the forefront. Establishing a sustainable development path that conforms to human ethical standards and promotes economic growth has been an urgent issue. The implementation of the Belt and Road Initiative has presented both opportunities and challenges in the external communication of the Shaolin cultural brand. On the one hand, the implementation of the proposal urgently requires external cultural communication; the spread of Buddhism on the ancient Silk Road laid a solid foundation for the external communication of the Shaolin cultural brand. Since China’s reform and opening up, the Shaolin temple has gradually become a face of Chinese culture and has had a strong international influence. However, the lack of shared culture with the countries along the route, the asymmetry of the discourse system, and the imperfect support mechanism for external communication make the external communication of Shaolin cultural brand face cultural discounts. Based on the research on the development and dissemination of Shaolin cultural industry under the background of the ‘Belt and Road Initiative,’ this article attempts to explore a new path for sustainable economic and cultural development in the 21st century and promote the maintenance of the cultural diversity of the world, the breaking of the self-centred thinking paradigm, and the construction of a Community with a Shared Future for Humanity.
References
Afroz, R., Muhibbullah, M., Farhana, P., and Morshed, M. N. “Analyzing the intention of the households to drop off mobile phones to the collection boxes: an empirical study in Malaysia.” Ecofeminism and Climate Change, (2020): 45-48.
Aras, G., Crowther, D. “Making Sustainable Development Sustainable.” Management Decision 47.5 (2009): 975-988.
Baheti, S. “Sustainable Innovation for Sustainable Business Performance: A Systematic Review of Recent Literature (2008-2018).” International Journal of Business Excellence, 1.1 (2020):1.
Barrett, B. J. “Equifinality in Empirical Studies of Cultural Transmission.” Behavioural Processes. doi.org/doi:10.1016/j.beproc.2018.01.011.
Brika, B., Ghuila, H. and Mosbah, H. “Municipal water shortage and related water issues in the city of Tajoura: A case study to raise public awareness.” Water Conservation and Management, (2018): 33-35.
Chowdhury, M. A., Islam, K. N., Hafiz, N. and Islam, K. “Diversity of trees in a community managed forest: the case of Komolchori VCF, Khagrachari, Bangladesh.” Geology, Ecology, and Landscapes, (2019): 95-103.
Ding C., Li C. “On the Going Out of Chinese Wushu Culture Under the Strategy of ‘the Belt and Road’.” Journal of Beijing Sport University, 40.3 (2017): 127-133.
Elliott, S. R. “Sustainability: An Economic Perspective.” Resources, Conservation and Recycling, 44.3 (2005): 263-277.
Fan Z., Zhou J. “On the Construction of China’s Cultural Soft Power in the Background of the Belt and Road Initiative.” Journal of Tongji University (Social Science Section), 27.5 (2016): 40-47.
Fei F. “Self-Consistency-Philosophical Thinking on the Concept of Sustainable Development.” Hubei Social Sciences, 12 (2020): 106-113.
Herrera-Franco, G., Alvarado-Macancela, N., Gavín-Quinchuela, T. and Carrión-Mero, P. "Participatory Socio-ecological System: Manglaralto-Santa Elena, Ecuador." Geology, Ecology, and Landscapes, (2018): 303-310.
Hoskins C., McFadyen S., Finn A. Global Television and Film: An Introduction to the Economics of the Business. Xinhua Publishing House, 2004.
Jiang J. “Summary of the International Symposium on Silk Road Economic Belt: New Opportunities for Co-construction, Sharing, Win-Win and Common Prosperity.” Russian, East European & Central Asian Studies, 5 (2014): 88-92.
Li H. “Research on Shaolin Cultural Branding under the Reference of Commercial Brands.” Ph.D. Dissertation. Jinan: Shandong University, 2009.
Li K. “The Belt and Road Initiative and the Development of China’s Cultural Industry.” Qinghai Social Sciences, 5 (2016): 38-45.
Niu W. “The Theoretical Connotation of Sustainable Development: The 20th Anniversary of UN Conference on Environment and Development in Rio de Janeiro, Brazil. China Population, Resources and Environment, 22.05 (2012): 9-14.
Ren H. “International Protection of Traditional Knowledge and Its Improvement from the Perspective of Sustainable Development.” Journal of International Economic Law, 1 (2021): 87-100.
Shi Y. “Practice and Thinking of Shaolin Culture’s Going Global.” Chinese Religions, 10 (2014): 37.
Tamariz, M. Replication and emergence in cultural transmission. Physics of Life Reviews, 30 (2019): 47-71.
Tan B., Liu R., Hong R. “Tradition and Modernity: An Analysis of the Development Path of Shaolin Temple Archive Resources.” Beijing Archives, 11 (2020): 23-25.
Wang, H., Han, Y., Fidrmuc, J., Wei, D. “Confucius Institute, Belt and Road Initiative, and Internationalization.” International Review of Economics & Finance 71(2021): 237-256.
Xu K. “The New Connotation and New Ideas of Regional Coordinated Development.” Jianghai Journal, 2 (2014): 72-77.
Xue C. “Bring into Play the Cultural Bond Role of Buddhism in the Belt and Road Process.” Chinese Religions, 6. (2015): 38-39.
Yu F., Wang W. “An Analysis of the Compatibility between the Silk Road Spirit and the Idea of Chinese Ocean Culture.” Jiang-huai Tribune, 1 (2019): 176-179+193.
Zhang G. “Chinese Shaolin Culture.” Zhengzhou: Henan People’s Publishing House (1999): 12-19.
Zhang, J., Qian, X. and Feng, J. “Review of Carbon Footprint Assessment in Textile Industry.” Ecofeminism and Climate Change, (2020): 19-23.
Zhao L. “Research on the Realization Path of Cultural Exchange Under the “Belt and Road” Initiative.” Academic Forum, 39.5 (2016): 144-148.
Zhou F.C. “The Sustainable Development of Ecotourism.” Group Economic Research, 000.033 (2006): 133-134.
Zhou Y. “Agitation and Symbiosis: From the Perspective of Globalization Innovative Shaping of Local Cultural Brands.” Study and Practice, 2 (2020): 135-140.
