Media
The All-Pervasive Being / Entity of Our Time
Keywords:
Communication, Cyberspace, Media, New Media, Pervasive Media, SyntheismAbstract
The omnipotence of mass media was already felt in the beginning of the twentieth century and media attained the status of a religion with the arrival of television. By the end of the twentieth century television, ‘the big medium’, became the surrogate parent, teacher and god and the launching of the internet enabled instant social networking. Technology is integral to media operations as Facebook, Twitter, Whatsapp, Pintrest, Instagram, etc., would be rendered ineffective without the internet. In the early 21st century the world moved beyond the ‘global village’ ending up as a ‘global living room’. No wonder Alexander Bard, the prophet who calls for triumph of the ‘netocracy’ in his latest book Syntheism – Creating God in the Internet Age, speaks of the internet as the new Holy Spirit. Indeed with the New Media a new culture, religion, sanctuary idols and priesthood are emerging.
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