PRINCIPLES OF MANAGEMENT AND THE BHAGAVAD GITA
Keywords:
BHAGAVAD GITA, survival of the fittest, managing the Human Response, Management, surplus, Small Is Beautiful, Krishna, ArjunaAbstract
Today, with the advent of globalization, liberalization and privatization, the world, indeed, has become a Monstrous Super Market. Business Managements are guided by the mechanistic view of life which encourages fierce competition and ‘survival of the fittest’. Managerial excellence is mostly centred round the final goal of creating “surplus” and fetching “maximum profit” for the owners who are at the top of the management. There is, however an awakening all over the world about the drawbacks of the Modern Art and Science of Management. A Holistic View of Management is gradually emerging; and a welcome shift in paradigm is on the horizon.
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Gita
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Published
2012-03-31
How to Cite
Chandekar, S. B. (2012). PRINCIPLES OF MANAGEMENT AND THE BHAGAVAD GITA. Journal of Dharma, 37(1), 43–60. Retrieved from https://dvkjournals.in/index.php/jd/article/view/143
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