• John Edappilly
Keywords: History of Communication, Information, Informational Divide, Informational Manipulation, Knowledge Societies, Media, Power Play


In the contemporary world, media and information have become influential to the point that they effect human lives. Today, information has become one of the main sources of power and monetary accumulation. The present paper investigates the historicity of the paradigmatic change from the oral traditions in the nascent stages of society to the present day ‘information’ oriented society. This historicity focuses on the power play of information within the evolution of society, while using it as a substrate to elucidate the UNESCO’s Moscow declaration on Media and Information Literacy for Knowledge Societies in June 2012. The paper aims to understand the urgency and need for knowledge societies, simultaneously highlighting the widening ridge between the informationally rich and informationally poor. The paper also paints a cogent picture of the current situation of the informational divide while placing it within the context of the aforementioned UNESCO’s Moscow declaration and the historicity of media and information.

Author Biography

John Edappilly

Dr John Edappilly holds Masters Degree in Theater and Communication and in Psychology and Religion from Temple University, Philadelphia, USA and in Spiritual Theology from Pontifical Institute, Alwaye, India, and Ph.D. in Communication Studies from the International Institute, Plymouth, USA. He was the Director of Christian Center for Cultural and Communication, Diocese of Jalandhar, Punjab and the Dean of Studies National Institute for Social Communications Research and Training, New Delhi, India, Adjunct Faculty at Immaculata University, Pennsylvania, USA, and Director of “Chetana” Center for Culture and Communication, Thrissur, India.


UNESCO, "The Moscow Declaration on Media and Information Literacy," (18 June 2018).
UNESCO, "The World Summit on the Information Society," (5 August 2018).
Harold Innis, The Bias of Communication, Toronto: University of Toronto Press, 1964.
Pope Francis, “'We are members one of another' (Eph 4, 25): From social network communities to the human community," Message, 53rd World Communications Day (3 July 2018).
How to Cite
Edappilly, J. (2019). MEDIA DYNAMICS BEHIND THE GROWTH FROM INFORMATION SOCIETY TO KNOWLEDGE SOCIETY. Journal of Dharma, 44(2), 137-154. Retrieved from